Our Story

Helping adventurers stay clean without leaving a trace.

HOW IT ALL STARTED

Nature Buff makes sustainable hygiene products for people who’d rather be outside.

We’re a small, independent company on a mission to make adventuring a little cleaner — for you and the planet. It all started when our founder, Max, got fed up with outdoor hygiene products that were wasteful, overdesigned, or just didn’t work. So he made something better.

From compostable Buff Wipes to biodegradable bar soap, everything we make is built to perform in the wild without harming the places we love. No gimmicks. No greenwashing. Just clean, simple tools for dirty humans.

Meet Our Team

Max Velinsky

Founder & CEO
Max started Nature Buff after one too many camping trips with zero good hygiene options. A lifelong outdoor enthusiast, he built Nature Buff from the ground up — testing wipes in the wild, sewing soap in his kitchen, and staying obsessed with making sustainability simple and effective. He’s happiest with his family and on a surfboard.

Ian Kibbe

Creative Director
Ian came for the soap, stayed for the mission. He’s a filmmaker, writer, and professional dirt enthusiast with a deep love for nature and a love of storytelling. Ian and Max met years ago working in action sports, and now team up to keep Nature Buff scrappy, smart, and smelling great.

Our Sustainability Commitment

We believe that staying clean shouldn’t come at the planet’s expense. Every product we make is designed to perform in the wild and disappear when you’re done.

1

Biodegradable by Design

Every Nature Buff product is built to disappear when you're done with it. Our Buff Wipes are made from 100% FSC-certified bamboo fiber — zero polyester, zero plastic — and biodegrade in weeks, not decades. Our Buff Bar soap is cold-pressed, plant-based, and fully biodegradable. No microplastics. No synthetic fibers. Nothing nature can't handle.

2

Two Ingredients. That's It.

Buff Wipes are made with 99.7% purified water and soybean seed extract. That’s the entire formula. No fragrance, no preservatives, no filler. Our Buff Bar soap uses a short list of saponified plant oils — sunflower, coconut, castor, safflower — plus shea butter and vitamin B5. We list every ingredient because we have nothing to hide.

3

Leave No Trace, For Real

Leave No Trace isn't a marketing line for us — it's baked into how we make our products. Even biodegradable soap should never be used within 200 feet of a river, lake, or stream, and we say so plainly. Buff Wipes are compostable and pack out cleanly. We build our products for people who actually know the rules — and follow them.